Design – Page 5 – Holly Whittlef

February 21, 2015 — Comments are off for this post.

PROCESS / CATCH KID

Like I said, I'm in the midst of a handful of projects right now. All of them neither at their beginning nor quite finished... That is until today! This past week, I finalized a logo for a friend's band just in time for them to play a major show with Aaron Carter in a few weeks.

Yes, THEE Aaron Carter.

Anyways—spoiler!—this is not the final logo. But I do love how these iterations of Catch Kid reveal a bit about my process. I'm always fascinated by the less glamorous side of design—the sketches, rejected drafts, ideas gone wrong—so I thought I'd show you a bit of that today. For these drafts, I started with Futura, then made different modifications with angles, line, color and shadow. I played around with some new-to-me techniques ( which I find is the best way I learn ) and enjoyed the process of learning, experimenting + creating.

So no, none of these logos were chosen, but the concept is still one of my favorites.

And now, only 12 days until Catch Kid + Aaron's Party ( Come Get It )! The 15-year-old in me could not be more excited.

Published by Holly Whittlef in Design, process

February 13, 2015 — Comments are off for this post.

HAPPY GALENTINE’S DAY

Leslie Knope is my spirit animal, so it should come as no surprise to you that Galentine's Day is a bit more my style than tomorrow's Valentine's Day.

Not that there's anything wrong with the boys ( love you manfriend! ), but it's the ladies in my life who have seen me through it all. And if you are like me, your special ladies love nachos as much as you do, so it's only appropriate to letterpress print a Galentine's Day card in their honor. These flourescent pink beauties came hot off the press just this week, and if I can get my shits together, these flat cards will be in my not-yet-opened online shop soon.

In the meantime, let's be ladies who celebrate ladies and eat nachos ( and of course, waffles ).

Happy Galentine's Day to all you beautiful tropical fish out there!*

*This post is loaded with Parks and Rec jokes, so if you're confused, go to Hulu and watch it from the beginning because the show in its last season, and I'm going to cry tears when it's over.

Published by Holly Whittlef in Design, hand-lettering, letterpress

January 7, 2015 — Comments are off for this post.

WORK / ROSEBERRY

Happy 2015 friends! I was going to share my 2015 goals / intentions with you all today, but I haven't quite figured them out yet... Ha! So instead, I'm kicking off a brand new year with a brand new design project I finished for the super cute Roseberry Children's Boutique.

Last fall, Jeni and Lucy—the two sisters behind Roseberry— contacted me looking for a rebrand for their kid's clothing shop. With cozy, wooly sweaters and other vibrant clothing + accessories from around the world, there's no way I could've ( or would've ) said no to this project. And just to ensure you learn at least one new thing today—mi chompita means "my little sweater" in Spanish ( just in case you were wondering ).

We started by crafting a new logo, where I put together digital, hand-lettered type with a bold color palette + a few simple, subtle patterns to make Roseberry pop. Then, we incorporated that same eye-catching pop in a few collateral pieces to round out the brand, including a hang tag and shopping bag. The result is a punchy and bright, kid-friendly brand that I hope you love as much as we do.

Now, we're currently working on bringing the above website mock-up to life so these ladies can start selling online. Because seriously, how cute are these clothes?!

And is it wrong I hope they sell them online in adult sizes?

Uh yeah... don't answer that.

Published by Holly Whittlef in Design