August 19, 2015Comments are off for this post.

On Failure

Failure | Hollis Anne

I don't know about you, but I'm in dire need of this reminder and a plate of nachos right now.

There are a number of things I could tell you that I've failed at these past few weeks—meeting deadlines on design projects, investing in relationships and paying a 3-month overdue parking ticket ( MADISON PARKING, YOU ARE THE WORST ), to name a new. For me, it's difficult not to personalize failures, both large and small. When I mess up and fuck up, when I'm forgetful or hurtful, and whether it happened on purpose or without me realizing it, the voice inside my head has just one default setting: "I am a failure. I can't handle this. I'm not good enough."

I'm working to recognize that pesky, twerpy ego for what it is, and shift towards a gentler, "I have experienced failure." It is one of the hardest and most important distinctions to make. It involves separating your ego from who you actually are ( Eckhart Tolle anyone? ), and it is not easy. And if you're having one of those weeks where everything seems to go awry and off the rails, then it's really not easy. But as much as it sucks, failure is inevitable. If you're not failing, then you're not changing, and you're most definitely not growing.

If you're like me and needing a big virtual hug today, may I suggest this post and the always-wise Oprah? I promise you they're both worth the read and the watch.

//

“Do not be overwhelmed by challenges, because your life is bigger than that one moment. You are not defined by what someone says is a failure for you. Failure is just there to put you in a different direction.” (Oprah, Stanford Graduate School of Business, 1:01:25)

August 11, 2015Comments are off for this post.

Behind the Scenes

Hollis Anne | Headshots

We're in the thick of August. That means we're enduring Midwest humidity ( big hair, don't care ) while trying to squeeze in the last bits of summer into a far-too-short 31 days. Endless glasses of rosé, weddings, trips to the sunflower fields + farmers market, ice cream cones, breezy evenings at the Union Terrace, walks around the neighborhood at dusk, kale caesar salads, weekends at the lake, sunroofs open and all that sweet, sweet summer stuff.

There's also a lot going on behind the scenes over here that's making summer extra busy, most importantly—a new website! I wouldn't be able to accomplish this project without the array of talented women in my life. If I can offer you one piece of life advice, it would be this: befriend women who are authentic, lovely human beings AND make you feel good.

My friend Anda took new headshots of me last week. She's infectious—the kind of person you feel happier just being around. There's no one I'd rather have shooting me than her ( because let's be real, getting photos taken of yourself is already awkward enough ).

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These headshots are for the new site, which I'm in the beginning stages of concepting ( !!! ). As always, designing for yourself is the WORST. I swear I've asked myself, "Is this me? Does this feel like me? Is this reflective of my design aesthetic?" far too many times that I feel dangerously close to an artistic existential crisis. Luckily, my friend Jamie is building + developing the site while also acting as life coach. She's keeping me sane by thwarting my artistic indecisiveness and reminding me that, perhaps, making my site mobile friendly is the most important priority.

So like I said, surround yourself with good people. And enjoy these last bits of summer, friends.

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P.S. You can see a preview of all my headshots over here.

P.P.S. My summer anthem on repeat right here.

June 28, 2015Comments are off for this post.

PROCESS / Castle & Coal

I'm a wee bit behind on showing new design work, but that's about to change right now folks. Earlier this year, the Madison-based team over at Castle and Coal were in need of branding for their new men's clothing store. C + C sells a curated collection of vintage-inspired clothing that's both modern and masculine. They've got a "slow fashion" ethos—focusing on well-made, high-quality clothes that last. As you can imagine, I was so excited to take this project on.

Local business, thoughtful men's fashion, vintage-y style, SOLD.

Above are a few first round logo drafts initially sent over to the C + C team. Each draft utilizes a neutral color palette of charcoal gray, light gray + mustard-y gold along with some vintage wood cut illustrations. I tried to keep an industrial yet classic aesthetic with a nice variety of elements that can be mix and matched together. Branding new businesses, I think it's important to have a strong yet flexible identity system that can be easily deployed for whatever is needed.

The final C + C logo is a mixture of the above designs ( hint, hint: we settled on a hand-lettered version ). I can't wait to reveal the full project very soon—business cards, hang tags and store signage included. All in due time my friends, all in due time.