Like I said, I'm in the midst of a handful of projects right now. All of them neither at their beginning nor quite finished... That is until today! This past week, I finalized a logo for a friend's band just in time for them to play a major show with Aaron Carter in a few weeks.

Yes, THEE Aaron Carter.

Anyways—spoiler!—this is not the final logo. But I do love how these iterations of Catch Kid reveal a bit about my process. I'm always fascinated by the less glamorous side of design—the sketches, rejected drafts, ideas gone wrong—so I thought I'd show you a bit of that today. For these drafts, I started with Futura, then made different modifications with angles, line, color and shadow. I played around with some new-to-me techniques ( which I find is the best way I learn ) and enjoyed the process of learning, experimenting + creating.

So no, none of these logos were chosen, but the concept is still one of my favorites.

And now, only 12 days until Catch Kid + Aaron's Party ( Come Get It )! The 15-year-old in me could not be more excited.