January 10, 2015Comments are off for this post.

JESSIE + DAN

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To me, one of the signs of a really great couple is laughter. How much, how big, how often. All are important. And Jessie + Dan... I think they have it all covered.

Lots, really big, really often. You can't help but laugh along with them.

I'm not just saying these things because Jessie is my cousin / fourth sister and has major dirt on me—including a Spice Girls dance video to "Spice Up Your Life" made many, many years ago—but because these two people genuinely have so much fun together. I have to believe that is blindingly evident.

We started at Indeed Brewing Company with beer, because Jessie + Dan are super cool like that. It must be noted, Indeed Brewing is awesome. Not only is their beer highly drinkable ( too drinkable? ), but they were exceedingly gracious and let us take over their taproom, then gave us a personal tour of their Northeast Minneapolis digs. Unexpectedly so kind.

Following a few beers, we wandered outside into the industrial streets of Logan Park before heading over to Lake Harriet, so Ringo the American Bulldog could get in on the photo action. He may not look like it, but I swear Ringo joined in on the laughter too.

January 7, 2015Comments are off for this post.

WORK / ROSEBERRY

Roseberry-LOGO-Blog

Roseberry-BLOG-AccessoriesRoseberry-BLOG-WebHappy 2015 friends! I was going to share my 2015 goals / intentions with you all today, but I haven't quite figured them out yet... Ha! So instead, I'm kicking off a brand new year with a brand new design project I finished for the super cute Roseberry Children's Boutique.

Last fall, Jeni and Lucy—the two sisters behind Roseberry— contacted me looking for a rebrand for their kid's clothing shop. With cozy, wooly sweaters and other vibrant clothing + accessories from around the world, there's no way I could've ( or would've ) said no to this project. And just to ensure you learn at least one new thing today—mi chompita means "my little sweater" in Spanish ( just in case you were wondering ).

We started by crafting a new logo, where I put together digital, hand-lettered type with a bold color palette + a few simple, subtle patterns to make Roseberry pop. Then, we incorporated that same eye-catching pop in a few collateral pieces to round out the brand, including a hang tag and shopping bag. The result is a punchy and bright, kid-friendly brand that I hope you love as much as we do.

Now, we're currently working on bringing the above website mock-up to life so these ladies can start selling online. Because seriously, how cute are these clothes?!

And is it wrong I hope they sell them online in adult sizes?

Uh yeah... don't answer that.

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December 31, 2014Comments are off for this post.

SEE YA 2014!

SeeYa2014-1

Indian food anniversary tradition. That time we made the inside spread of the Door County Visitor Guide. Mornings with Doug. Neutral Milk Hotel ( the best concert I went to this year ). Barely surviving a bone cold, never-ending winter. Homemade nachos on the reg. House of Cards, duh. A trip to Chicago + deep dish. An expensive obsession with lattes.

SeeYa2014-2

Gold foil wedding invites. Avocado lime cashew cream ( a recipe, I swear, I will blog about one day ). A tour of Chicago letterpress studios. Bloody Mary Easter tradition. Colorado to see my sister graduate. Family selfie, duh. Eating the famous Pueblo slopper. More letterpress, this time notepads. Twerkin' the letterpress machine. More invites, this time letterpress. A girls' weekend in California. That time I ate a PB+J hamburger and didn't hate it.

SeeYa2014-3

West coast love. Boating in northern MN. Family selfie, take two. Beers in London with my fave lady. The biggest + baddest Ben you ever did see. The world's best pizza. Those European sun bathers in Speedos + the Mediterranean Sea. Strawberry + pistachio gelato ( preferably from Vice Gelateria, the best gelato ever ). An Aperol spritz + a view of Positano. Biking the Roman aqueducts with an Italian guido tour leader. Percy, my little niece.

SeeYa2014-4Attempted + half-succeeded in reading books. PHOX. The 'V' sandwich from the bestest bagel shop. A visit to San Diego to see the BFF. More west coast love. Revamped the blog. A quick trip to NYC to see another BFF get married. Procrastination art. The world-famous Christmas parade in Chicago. A mind-blowingly good David Bowie exhibit. My new favorite Minneapolis store. Photo shoot-ing. That time I graduated from design school. That time I turned 30 and accidentally got drunk, forgot everything + was hungover at 7pm. The latest letterpress love.

All that just according to my iPhone.

It was a tough year but looking back... it was a good year. One filled with growth, travel and learning that working hard is cool, but working too hard isn't. There's a balance there.

So whether you're giving 2014 the old eff you ( with double middle fingers blazing ) or remembering it as your best year yet, let's work to make 2015 even better.