Multidisciplinary creative communicator and storyteller with over a decade of experience driving brand awareness for clients both big and small. I work to nurture intentional brand growth through content strategy & creation, design, and human-centered leadership.
Multidisciplinary communicator & jane-of-all-trades with more than a decade of experience driving brand awareness for clients both big and small. I work to nurture intentional brand growth through digital marketing, content strategy, and creative leadership.
Multidisciplinary communicator & jane-of-all-trades with more than a decade of experience driving brand awareness for clients both big and small. I work to nurture intentional brand growth through digital marketing, content strategy, and creative leadership.
Degrees in Journalism & Mass Communication and Design
I'm an elusive Swiss army knife communicator who accelerates brand campaigns & projects through thoughtfully integrated content strategy, copywriting, and graphic design. A well-rounded storyteller, I have a rapt attention to detail and an innate ability to make disparate parts whole.
15+ Years On the Leading Edge of Digital Marketing
From writing a profitable food blog the same year Instagram launched to running my own business for 10+ years, I've worked with emerging digital marketing tools my entire career. Social media, email marketing, and emerging platforms— I've long been an early adopter of new trends & tools.
Passion for A Slower, More Sane (+ FUN) World
I love art, food, and people. Always in the middle of some creative project, always yapping about regenerative agriculture and local food systems (I’m a certified MN Master Naturalist), and, on Saturdays, you can find me teaching Katonah-inspired yoga at Greenway Yoga.
01 / CASE STUDY
01 / Case Study
AMULET is shining a light on invisible threats in our food system. They're the creator of the world's smallest and fastest consumer food allergen sensor coming to market in 2024. Key work includes:
- Working nimbly on a 2-person marketing team
- Achieving triple-digit YOY subscriber growth through both organic & paid media
- Creative direction, design & marketing support
- Consumer content strategy & creation
02 / CASE STUDY
02 / Case Study
MINIMALIST BAKER is a wildly popular food blog with 3M+ followers that shares simple recipes requiring 10 ingredients or less, 1 bowl, or 30 minutes or less to prepare. Key work includes:
- Social media content strategy, creation, and copywriting/editing
- E-mail marketing strategy & design
- Community management
- Focus on upcoming trends & new technologies
03 / CASE STUDY
ROTH CHEESE specializes in award-winning Swiss-inspired alpine-style cheeses, Dutch-style Goudas, Havartis, and a few American Originals made in Wisconsin. Key work included:
- Sharing brand story through seasonally-focused content strategy & asset creation
- Brand copywriting & editing across website, social media platforms, and blog
- Photography & videography
More About Me:
I lead a one-woman communications & design studio in friendly Minneapolis, Minn. I can most often be found cooking, traveling, overthinking, reading (currently: The Women's Great Lakes Reader by Victoria Brehm), and/or singing Cher songs. Gypsies, Tramps & Thieves is my fave.
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