Degrees in Journalism & Mass Communication and Design

I'm a well-rounded storyteller with a  background in marketing & communications, copywriting, and graphic design. I possess a rapt attention to detail and an innate ability to make disparate parts whole.

Consumer- & Food-Focused Swiss Army Knife Creative

From writing a profitable food blog the same year Instagram launched to running my own business for 10+ years, I've long been a forward-thinking planner and a doer with an eye toward sustainable brand growth.

Passion for A Slower, Saner, and More Just World

I'm dedicated to cultivating a reciprocal relationship with our Earth and feel passionate about regenerative agriculture, CSAs, and thoughtful consumption. In my spare time, I teach Katonah-inspired yoga. 🌞

Select Clients: Amulet, American Girl, Blue Diamond Almonds, Climate Lead, Destination Madison, Madison College, Minimalist Baker, Pop-Up Grocer, Roth Cheese, Sourcebooks, The Good Acre, Wisconsin Technical College System

AMULET is shining a light on invisible threats in our food system. They're the creator of the world's smallest and fastest consumer food allergen sensor coming to market in 2025. Key work includes:

• Working nimbly on a 3-person marketing team
• Achieving triple-digit YOY subscriber growth through both organic & paid media
• Creative direction & design support
• Consumer content strategy & creation

MINIMALIST BAKER is a wildly popular food blog with 3M+ followers that shares simple recipes requiring 10 ingredients or less, 1 bowl, or 30 minutes or less to prepare. Key work includes:

• Social media content strategy, creation, and copywriting/editing
• Email marketing strategy & design
• Community management
• Focus on upcoming trends & new technologies

03 / CASE STUDY

ROTH CHEESE specializes in award-winning Swiss-inspired alpine-style cheeses, Dutch-style Goudas, Havartis, and a few American Originals made in Wisconsin. Key work included:

• Elevating our brand story through seasonally-focused campaigns & content strategy
• Brand copywriting & editing across website, social media platforms, and blog
• Photography & videography

More About Me:

I can most often be found cooking, traveling, teaching yoga, reading (currently: Radical Acceptance by Tara Brach), and/or singing Cher songs using my best Cher impression. Gypsies, Tramps & Thieves is my fave.

© 2025