Earlier this year, I had the totally rad opportunity to help out my very good friend Brett develop a logo + series of mailers for his first City Council campaign ( !!! ). Some of you may know this, but I spent a few years of my life twerking for the people in state government, so it was an honor to help someone I whole-heartedly believe in run for office for the very first time.

The project actually came together pretty fast as Brett gave me full trust + near full creative control over the design process. As a designer, you don't get that often, so when you do, you run with it. Brett is a young, hip lawyer, so I wanted to keep the design clean, modern + fresh with a touch of Americana to reflect that. When it comes to political campaigns, I love me some good ol' red, white + blue, so I stuck with the classic color combination but added modern typography + icons to make him feel fresh, relevant + cool. Emphasis on the cool.

Once we had the feel, the logo, literature ( a.k.a. "lit" : political speak for mailers ) + collateral came together perfectly. And bonus - I took the photos for the lit too! Last fall, in anticipation of him running for office, I photographed Brett around his district before the weather turned brutal.

Unfortunately, my homeboy did not win on Election Day, BUT he met so many constituents in his district + is going to run again next year. Plus, his constituents loved the lit, so we're going to have to step up the design next time to make sure he wins.

With that, happy Memorial Day friends! Enjoy the long weekend + give some love to those who so bravely serve us.

P.S. Thanks so much for all your sweet comments on my last post. Y'all are far too nice.