Please let it be known I have the best clients. And that most certainly includes my lovely friend Emily, the writer, photographer + recipe developer behind the blog A Nutritionist Eats.

Earlier this year, I was so excited when Emily came to me looking for a branding refresh. Not only does the girl whip up a mean brats, sauerkraut + potatoes ( she's from Wisconsin, after all ), but she also has killer style. Together, we decided on a hand-lettered logo that's classic but has a bit of fun California girl thrown in ( see initial moodboard below ). We kept a neutral color scheme with a pop of peach, and I gouache-painted a breezy logo that has just enough quirk.

Take a look at her blog to see it live! And while you're there, the Lentils with Curried Tarka are delicious and the very first recipe of hers I ever made. She's a good one, that Emily.