April 21, 2016Comments are off for this post.

31 MEALS / Minimalist Baker

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This is, perhaps, my favorite Minimalist Baker project yet!

A few months ago, John + Dana emailed me requesting my design help with 31 Meals—a digital cookbook featuring one month of healthy, simple dinners. Dana updated the old version with a handful of brand new recipes, and I gave it a facelift with a clean + modern new layout. The book has gorgeously photographed recipes ( which are all plant-based and mostly gluten-free ), as well as FIVE BONUS DESSERTS, weekly meal plans, useful grocery shopping guides and more.

If you're in the mood for Masala Chickpea Stuffed Sweet Potatoes or want to know what the heck a Gado Gado Bowl with Spicy Peanut Sauce is ( trust, it's delicious ), pick up the 100+ page book here. I've got my eye on the Grilled Romaine Caesar Salad with Herbed White Beans for summer, which I'll promptly follow up with Coconut Caramel Dark Chocolate Bon Bons for dessert.

Happy healthy eating, friends.

P.S. Did you pre-order your copy of Everyday Cooking yet?

P.P.S. Check out that Cheesy Jalapeño Corn Dip Dana posted today. Gimme, gimme.

P.P.P.S. RIP Prince. #whendovescry

April 9, 2016Comments are off for this post.

In Print!

American Girl + Minimalist Baker

Man, it's been one of those kind of weeks. Luckily, the unexpected arrival of two very special books (+ one large plate of nachos for dinner last night) gave me a much-needed boost.

My lettering for the cover of American Girl's School Rules! book and Minimalist Baker's Everyday Cooking (which I helped designed) have finally been published! After finishing both projects many months ago, they arrived at my apartment door on Wednesday afternoon, and it was the best surprise. As a designer, nothing beats the feeling of seeing your work in print.

If you're in need of a mood boost after this week ( I've got a feeling I wasn't the only one ), there's also this. I cry laughing every.single.time.

Happy weekend, friends.

December 16, 2015Comments are off for this post.

Oh, Ladycakes

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It's been awhile since I've shown any design work, but I'm happy to have FINALLY squeezed in a blog post during the crazy holiday season to show off the new Oh, Ladycakes!

When Ashlae first emailed me about designing her new logo, I was excited not only because I've been following her blog for a long time and want to eat every single vegan thing she makes, but because the lady has serious style. As evidenced by her drop dead amazing wedding dress ( le swoon ), Ashlae has impeccable taste. She's also sassy, wicked smart and an avid traveler, so I had a sneaky feeling we'd get along just fine.

Over the past few months, we've been working on this hand-lettered logo to show off her new website ( developed by Alex, with some styling help from me ). The final result is clean + modern, yet quirky + stylish... and I LOVE IT. Then we spent hours texting back and forth about typeface choices for the website, and that's when I knew I had to make her my friend IRL. I swear to you, people who care about good typography are the best kind of people.

I've included a few of the logo drafts that didn't make the cut below. As you can see, we were going for hand-lettering that felt organic + quirky, but easily readable. I still love the first option below. The swoop from the d to the y, coupled with that loopy k... gah, I love letters.

top two photos by Oh, Ladycakes  /  bottom photo by Ali V.

 
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