May 23, 2014Comments are off for this post.

WORK / BRETT BLOMME FOR CITY COUNCIL

Brett-City-Council-LogoBrett-BlommeBrett-Mailers-DigitalBrett-Lit-GroupBrett-Lit-Group-2Brett-Lit-Group-3

Earlier this year, I had the totally rad opportunity to help out my very good friend Brett develop a logo + series of mailers for his first City Council campaign ( !!! ). Some of you may know this, but I spent a few years of my life twerking for the people in state government, so it was an honor to help someone I whole-heartedly believe in run for office for the very first time.

The project actually came together pretty fast as Brett gave me full trust + near full creative control over the design process. As a designer, you don't get that often, so when you do, you run with it. Brett is a young, hip lawyer, so I wanted to keep the design clean, modern + fresh with a touch of Americana to reflect that. When it comes to political campaigns, I love me some good ol' red, white + blue, so I stuck with the classic color combination but added modern typography + icons to make him feel fresh, relevant + cool. Emphasis on the cool.

Once we had the feel, the logo, literature ( a.k.a. "lit" : political speak for mailers ) + collateral came together perfectly. And bonus - I took the photos for the lit too! Last fall, in anticipation of him running for office, I photographed Brett around his district before the weather turned brutal.

Unfortunately, my homeboy did not win on Election Day, BUT he met so many constituents in his district + is going to run again next year. Plus, his constituents loved the lit, so we're going to have to step up the design next time to make sure he wins.

With that, happy Memorial Day friends! Enjoy the long weekend + give some love to those who so bravely serve us.

P.S. Thanks so much for all your sweet comments on my last post. Y'all are far too nice.

April 12, 2014Comments are off for this post.

BATCH BAKEHOUSE

Batch Bakehouse Logo Redesign | Hollis Anne

Batch Bakehouse Bagels | Hollis AnneBatch Bakehouse Branding Suite Redesign | Hollis AnneBatch Bakehouse Bread Marker | Hollis Anne

Batch Bakehouse Website Redesign | Hollis AnneBatch Bakehouse Tote Bags | Hollis Anne

As I mentioned, one of my favorite classes last semester was Graphic Design. It was an exploratory semester of a range of design concepts - from surface pattern design to iconography to concepting layout design. But the biggest project of the semester was a brand redesign for a local company in need of...how shall we say it?...design rehab.

I hate to say it, but my favorite neighborhood bakery needs help. Batch Bakehouse has the BEST sundried tomato + rosemary sourdough pretzels, gruyére croissants, scali bread - you name it, I've eaten it. Their brand is something of markedly less desire ( see their current logo here ). The royal blue / light blue color scheme is forgettable along with its clunky logo and plain typography. For an artisanal bakery crafting food from scratch with local ingredients, they deserve better!

In redesigning Batch's logo, I wanted to balance the vintage and the modern to reflect their classic approach and forward-thinking East side location. Chocolate brown + light blue has always been a favorite of mine, so I tweaked the color scheme to incorporate their dusty blue color but with a new twist. Since Batch makes everything by hand, I crafted handmade type which can be seen in the logo, on the business card and bread marker. The small wheat mark is a classic symbol that I repurposed for the now by simplifying it to its most basic elements.

The overall look ( I hope! ) is clean and modern, with a little bit of quirk + handmade flair. I think this project has a good chance of making it into my portfolio, so I am already brainstorming how to expand it further. To start, I want to make an entire font out of that handmade type.

For now though, I'm off to go buy that sundried tomato + rosemary pretzel. This project has made me exceedingly hungry.

[ Bagel photos by me, other photos found here and here ]

March 18, 2014Comments are off for this post.

PROCESS / 01

Wander

Tree-Pattern

This semester, I am finally beginning to produce work that I both like and feel proud of.  FINALLY.

I would be lying if I didn't admit to you my confidence has been rather unstable lately, bending and wavering with the biting winds of this cold, soul-crushing winter. As I attempt to rectify my inexperienced design skills with a curly head filled with big ideas and a taste level that doesn't quite rise to the level of my work, I get frustrated. Excruciatingly frustrated. Sometimes I force myself to watch E! True Hollywood Story to realize I am being overdramatic ( shocking, I know ) and need to let that shit go. You can always count on Lindsay Lohan to set a girl straight.

On the cusp of 30, I am coming to know that I am not defined by the work I do, even though we live in a world that tends to act otherwise ( What's your name? Holly. And what do you do? Well, I'm glad you asked because the total sum of my life's actions can be encompassed by my job title ). Obsessing about the outcome of my work only takes away from the joy of the creative process and the reason why I do work at all. To create. The fact is sometimes my shit will be great. Sometimes my shit will suck. Other times, perhaps most times, my shit will be good enough.

Acceptance is a small, quiet room.

Real truth from the lovely Dear Sugar.

But I'm never getting to great if I don't keep doing the work. Elizabeth Gilbert's TED talk on creativity puts it far more eloquently than I, "If you want it to be better, then you’ve got to show up and do your part of the deal. OK. But if you don’t do that, you know what, the hell with it. I’m going to keep writing anyway because that’s my job. And I would please like the record to reflect today that I showed up for my part of the job.”

Throughout this semester, I've committed myself to showing up. To working without pretense, to engaging in the design process, and to learning and exploring new mediums and techniques. One of my recent experiments has been with gouache, a watercolor-like paint that's both ethereal and gritty, depending on how you work with it. For one of my classes, I am developing an entire brand for a vegan restaurant ( !!! ) using black gouache. The two images above are both part of the restaurant's new look.

It may be great. It may totally suck. Or it may be just good enough. Either way, I am going to be proud of myself.

And something tells me Lindsay Lohan will be too.

//

“Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take a while. You’ve just gotta fight your way through.”

― Ira Glass