August 25, 2013Comments are off for this post.

FLICKER CAFÉ

Dada-Movement

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Flickr Menu_Page_1

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Logo

School starts tomorrow, so I thought it only appropriate I finally wrap-up my work from last semester before the new one starts. And it just so happens that I saved one of my favorite projects for last.

I happen to love food ( hello! I write a blog about it ), so when my typography teacher gave us the assignment of designing our own restaurant logo + menu, I was ecstatic. To design menus for a living might just be my dream job. The one caveat was that we had to design the logo + menu in the style of a design movements. I chose Dada, which, as you can see from the top inspiration board, is a funky European avant-garde movement that started in the early 1900s as a rebellion against World War I.

Flicker Café is probably my dream restaurant. The menu, the type ( I used League Gothic + Marion ), the shapes and the simple yet quirky result. If I do use this piece in my portfolio however, I want to go back and refine the menu design to give it more richness and depth. In the logo, you can see that I used a light texture overlay which adds to the "flicker" of the design. The menu lacks that same texture, which is making it read a little flat to me. But otherwise, I love it all.

And that my friends, is an official wrap on spring semester.

Other spring semester projects here: 1, 2, 3, 4, 5 + 6

[ Dada movement images found here ]

August 5, 2013Comments are off for this post.

REI CATALOG

REI-1

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Believe it or not...I am STILL posting school projects from spring semester. You all finally see what my mother + father have known for years: that my ability to procrastinate knows no limits. But I am really glad that I am finally posting about this REI catalog I designed for my Applied Computer Graphics class, because it's my favorite piece of work I did last semester.

It should really come as no surprise that I enjoyed this catalog project immensely. As the daughter of a magazine + Sunday ads whore (I mean that nicely mom) and logical, right-brained accountant (you too dad), my genetic make-up was clearly destined to design catalogs for the masses. The mix of product promotion and attention to detail seemed to fit me well. So much so, that instead of doing the required eight catalog pages, I did 16. And yes, obnoxious overachiever girl that everyone hates right here.

The result is a camping-themed REI mini-catalog that I think fits well with REI's existing brand and makes you want to run outside to enjoy some serious outdoor summer fun. Or is that just me?

Please tell me that it's not just me. Because if there's one thing to NOT procrastinate about, it's definitely enjoying summer (awesome REI gear + camping trips included) while it lasts.

[projects 1 + 2 from this class]

July 14, 2013Comments are off for this post.

WORK / JUNE RUBY

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JR Newsletter 4.08.13·

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I've been meaning to blog about this series of e-newsletters for oh...three months now.

(That seems to be a running theme, eh?)

Anyways, the lovely ladies over at June Ruby, an online women's boutique, asked me to create a series of email newsletters highlighting a few of their super cute sale items. With a limited budget and desire to make the series look cohesive, we decided on two simple templates (chevron + flowers) and kept the overall design of the e-newsletters simple, sophisticated and chic.

In designing them, I drew inspiration from Shop Ruche's e-newsletters, which if you don't receive them, are impossible gorgeous each and every time. And since I have a major thing for both color and typography, I thoroughly enjoyed picking out color combinations to pair with these gorgeous typefaces. My favorite typeface of these being Sail....kinda obsessed with it.

The ladies at June Ruby totally loved the designs (whew!), and lucky for you, some of these dresses are still available for majorly cheap. Gotta love a good sale.

pimento shift | Emilee dress | blouson dress | chemise dress