Multidisciplinary communicator & jane-of-all-trades with more than a decade of experience driving brand awareness for clients both big and small. I work to nurture intentional brand growth through digital marketing, content strategy, and creative leadership.

Multidisciplinary communicator & jane-of-all-trades with more than a decade of experience driving brand awareness for clients both big and small. I work to nurture intentional brand growth through digital marketing, content strategy, and creative leadership.

Multidisciplinary communicator & jane-of-all-trades with more than a decade of experience driving brand awareness for clients both big and small. I work to nurture intentional brand growth through digital marketing, content strategy, and creative leadership.

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Degrees in Journalism & Mass Communication and Design

I'm an elusive Swiss army knife creative who accelerates brand campaigns & projects through thoughtfully integrated strategy, copywriting, and graphic design. A well-rounded storyteller, I have a rapt attention to detail and an innate ability to make disparate parts whole.

15+ Years On the Leading Edge of Digital Marketing

From writing a profitable food blog the same year Instagram launched to running my own business for 10+ years, I've worked with emerging digital marketing tools my entire career. Social media, email/SMS marketing, digital advertising — I've been an early adopter of new trends & tools.

Passion for A Slower, More Regenerative World

The mission-driven work I love most involves art, food, and supporting creative small business. I’m a certified MN Master Naturalist fanatical about regenerative agriculture and local food systems. I'm also a letterpress printer, amateur sewer, and avid crafter convinced that art can save us.

01 / Case Study

01 / Case Study

Allergy Amulet

AMULET is shining a light on invisible threats in our food system. They're the creator of the world's smallest and fastest consumer food allergen sensor coming to market in 2024. Key work includes:

  • Working nimbly on a 2-person marketing team
  • Achieving triple-digit YOY subscriber growth through both organic & paid media
  • Creative direction, design & marketing support
  • Consumer content strategy & creation
02 / Case Study
02 / Case Study
Minimalist Baker

MINIMALIST BAKER is a wildly popular food blog with 3M+ followers that shares simple recipes requiring 10 ingredients or less, 1 bowl, or 30 minutes or less to prepare. Key work includes:

  • Social media content strategy, creation, and copywriting/editing
  • E-mail marketing strategy & design
  • Community management
  • Focus on upcoming trends & new technologies
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Green Goddess Gouda

ROTH CHEESE specializes in award-winning Swiss-inspired alpine-style cheeses, Dutch-style Goudas, Havartis, and a few American Originals made in Wisconsin. Key work included:

  • Sharing brand story through seasonally-focused content strategy & asset creation
  • Brand copywriting & editing across website, social media platforms, and blog
  • Photography & videography

More About Me:

I lead a one-woman communications & design studio in friendly Minneapolis, Minn. I can most often be found cooking, traveling, overthinking, reading (currently: The Devil's Element by Dan Egan), and/or singing Cher songs. Gypsies, Tramps & Thieves is my fave.

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